What does LinkedIn’s new publishing option mean to you?

The world’s largest professional network LinkedIn recently announced that it will now allow its members to add long form blog posts to their profiles. This will soon give users a way to build their professional brand because it means their posts will now be seen by other members within their network.

It also means that members will now have the option to follow other members not already in their network and build their own group of followers.

This change is just now in a rollout phase, meaning that it will only affect 25,000 users initially, but expect it to grow within the next year!