Via: The Steel Method
David Steel is one of the nation’s leading experts on the topic of Sales and Social Media. He’s a popular and widely recognized author and motivational speaker who works with businesses and individuals to leverage their organizations resources to focus on increasing revenue.
This is an excellent chart, neatly summarising the main benefits and pitfalls of using social media for business. Having been working with social media for our business, I find it constantly challenging, yet potentially beneficial as it gives a chance to speak to people directly and communicate our message. The biggest challenge I came across is finding a position where we are successfully communicating our message and promoting our business yet it is not overwhelmingly imposed. Undoubtedly, social media is transforming the way businesses communicate value to their clients and what we make of it is in our hands.
Posted by: Sergey Atliyev | July 22, 2010 at 10:41 AM
Right on the money, thanks for this post! I find sometimes that people are different in person than their "online persona" and it's always a bummer - and a red flag. We do business with people, not products. Thanks for sharing this ideal perspective
Posted by: Cheap SSL | November 18, 2010 at 07:51 AM
Thanks Cheap SSL. Often time’s people hide behind anonymity or a false persona and they do not realize the consequences down the line.
Posted by: David Steel | November 18, 2010 at 08:04 AM
Good advice from someone who apparently knows the ropes.
Posted by: Lance | November 29, 2010 at 04:25 PM
Tremendous article, numerous good quality information. I am about to show my pals and ask them what they think.
Posted by: Water Extraction Malibu | April 29, 2011 at 10:44 AM
Social media marketing is necessary. If you want to reach your market, you need to be using social media. Three-quarters of Americans now use social media. Social media is growing three times faster than the Internet overall, which provides marketing, technology, customer service and fulfillment solutions to parent company Hearst as well as other business clients.
Posted by: freelance translation jobs | September 13, 2011 at 09:54 PM
This blog shows useful tips on using social media in business. Even though that many do use this one, but they should be conscious on important matters that could greatly affect the standing of their business.
Posted by: actiemarketing | October 18, 2011 at 07:29 PM
This is good to read and I appreciate it that you shared indeed handy post.
Posted by: Social Networking Development | May 10, 2012 at 03:21 AM
The biggest challenge I came across is finding a position where we are successfully communicating our message and promoting our business yet it is not overwhelmingly imposed.
Posted by: Social Media App Developer | May 31, 2012 at 07:39 AM