If at first you don’t succeed, try try again. We’re all familiar with the age-old song and dance. But what happens when you attempt to do the same thing over and over with the same lackluster results?
You begin to realize your efforts are no longer working.
Like you, we’ve had to pull back and reevaluate our marketing strategy to keep up with the needs of our ever-changing market. After scratching our heads, running tests, and crunching the numbers, we have finally cracked the code and come up with a concept so revolutionary, it might initially scare you.
Websites are dead.
Hope we didn’t lose you there.
Let’s say you’re on a sales call with a prospective customer and you dump all of your marketing material on their desk at once. They start reading when the fire alarm goes off and everyone gets rushed out of the building.
You never even had a chance to say a word, figure out what they needed, and how your product could help.
This is exactly what happens when they go to your website.
Websites don’t convert traffic. But cascading landing pages do. These pages are designed to walk your client through a sales funnel, obtaining pertinent information about them that you can use in your marketing efforts later.
Imagine you’re an ice cream vendor. You can create a cascading landing page that obtains very specific information about your customer, like whether or not they keep a gluten free diet or if they have any allergies, and if they prefer chocolate to vanilla. You can use this data later on down the road to market a brand-new gluten-free ice cream now available in their favorite flavor! The customer will appreciate the fact that you took the time to learn about them and you’ll walk away with a sales conversion (and the potential for word-of-mouth advertising).
Click here to learn more!