Say goodbye to spam on the web
It’s been almost a full year since Google launched a Penguin 3.0 update. Now that it’s been rolled out to the masses, we decided it was time to go behind-the-scenes and let you know what this could mean for your site’s search rankings and if this really will eliminate spam on the Web.
Unlike Google Panda, where mostly content hubs were affected, Google Penguin promises to take on websites in a variety of categories, meaning that NO ONE IS SAFE as long as Google detects unnatural SEO practices.
How this will affect you and your website
1) If you’ve been keeping a clean link profile, chances are you shouldn’t have anything to worry about. Penguin updates will now target the manipulation of rankings, so if you start seeing a lower number of site visits, it could be because Google is determining the links on your site as artificial. Make sure you have purchased your links legally and in accordance with Google’s rules and regulations. 2) If you already went through the process of updating all of your links, this may be a great opportunity for you to shine in Google’s algorithm since Google could remove filters from your website. And that means top Google rankings—score! 3) Well, this is kind of anticlimactic, but it’s possible you won’t see any changes in your website rankings whatsoever. Regardless of whether or not you are affected by Google Penguin, now is the best time to take a look at your online marketing strategy, because what worked yesterday probably isn't working today.
How to tell if you’re being penalized
So how can you tell whether or not Google Penguin has had an impact on your organic search traffic in Google Analytics? Use a Website Penalty Indicator to look up your website’s URL—this tool adds a marker on dates when major updates to Google Penguin were released. This way, you’ll be able to see if an update led to an increase or decrease in search visibility and traffic. As an added bonus: this site can help you view the backlinks for your competitors, so use it wisely! If you’d like to purchase quality links to make it to Google’s top spots, we can help! Visit us here or call us at (1-800) 223-4342 to discover the many ways we can increase your search rankings today.